Bajaj aims to launch a range of new motorcycles to further increase its market share and to have sustained growth
Bajaj Auto is planning to introduce a slew of new products over the course of next one year in the domestic market in a hope to increase its market share further. In September 2018, Bajaj’s volume sales increased by 17 percent, as 4,30,939 units were sold against 3,69,678 units in the same month last year.
After the recent price drops, Bajaj’s CT100 and Platina endured 41 percent and 14 percent increase in YoY sales respectively as they continued on the momentum from previous months. The homegrown two-wheeler brand now appears to be working on launching new models in the 125 cc, 150 cc and above segments. In the 125 cc commuter segment, Honda CB Shine dominates 51 percent market share and recently it had officially been announced to reach cumulative sales of 70 lakh units across the country. Coming next is the Hero Super Splendor as Bajaj could not sustain good haul of sales with the V12 and Discover 125. Bajaj is also focussing on further increasing its entry-level commuter sales as the Platina will see an overhaul probably next year.
This is due to Bajaj encountering Platina’s volume growth overtaking that of CT100. Additionally, the highly popular Pulsar will also face an upgrade in the following weeks. Particularly, the Pulsar Classic will get new styling and features and it is projected to push volumes from 80,000 units to 90,000 units in the final quarter of this year. Twin disc models within the Pulsar range have contributed to major sales while the Classic adds another 6,000 units to the name monthly. Bajaj will also address the slowing down of Avenger cruiser range’s sales with “bit of product intervention”. Recent reports have also suggested that a brand new Pulsar 250 could also be in the wings.
On the KTM side of things, the Austrian brand also looks to make a big impact in the entry-level performance space with Duke 125. It will become the most affordable KTM when it goes on sale likely in the coming months. Moreover, a new flagship model in the form of Duke 790 haD already been confirmed to be considered for market entry to rival Kawasaki Z900, Triumph Street Triple and Suzuki GSX-S750.