Mahindra & Mahindra, rolled out the 15th lakh unit of its flagship product, the Mahindra Bolero Pickup from its Kandivali plant yesterday. Mahindra Pickups have been the leaders in the segment for over 2 decades now, despite the increasing number of competitors.
Mr. Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra Ltd., said, “This is a proud moment for us as the Bolero pickup range crosses the 15-lakh milestone. We would like to thank our customers for their support which has enabled the brand to grow from strength to strength. This achievement is a testament to our customers’ belief in the brand. Today, Mahindra has the most extensive range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers.”
Mahindra Maha Bolero Pickup
Maha Maha Bolero Pickup
The company today has an entire array of products catering to different load & customer requirements. The biggest of them all, the recently introduced Maha Bolero Pickup offers a class-leading payload of 1700 Kg. The other variants of Mahindra Bolero Pickup (Extra Strong / Extra Long) offer payload nodes of 1500 Kg, 1300 Kg and 1250 Kg with different deck length options. Mahindra Pickups portfolio also includes Bolero Maxi Truck Plus, Bolero Camper (the lifestyle utility pickup with the crew cab) and the premium Imperio. These pickups are offered in multiple fuel options including diesel and CNG and different body configurations.
Competitors include Tata Pickups and Ashok Leyland Pickups mainly. While Tata Motors has upped the ante with a complete range of Tata Xenon Yodha, Yodha Eco, Yodha Plus, Yodha 4×4, and Yodha Crew Cab apart from its legacy models like Tata 207 RX and 207 EX. Ashok Leyland has also deployed a complete portfolio under Dost brand, like Dost Plus, Dost Strong, Dost Lite and Dost CNG. Force Motors also has Kargo King Grand and Kargo King Star to play its part in the game. Our users can compare pickups and mini trucks in-depth at TrucksBuses.com !!!
Also Read: Best Pickup Trucks In India
Best Pickup Trucks In India
Pickup Trucks In India
Mahindra Pickups are trusted for their reliability, lower maintenance, rugged body, and higher resale value and a reason big enough behind the success and leadership position of Mahindra Pickups for the past 2 decades.
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By Shabbir KhanNo Comments
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