Audi e-Tron India Launch Deferred Amidst Coronavirus Lockdown
Audi India that was set to be the first luxury carmaker in the country to launch an all-electric product- the Audi e-Tron, is now reconsidering its plans.
Shubham Parashar By Shubham Parashar
| Updated: 3 hours ago
The Audi e-Tron would have been the first luxury electric car on sale in India. View Photos
The Audi e-Tron would have been the first luxury electric car on sale in India.
The Audi e-Tron would have been the first luxury electric car in India.
It was supposed to go on sale in India in the second-half of 2020.
Audi will now observe the infrastructure development before its launch.
The Coronavirus pandemic has disrupted many plans and the same goes even for the auto industry where automakers have no option left but to review their plans for the year. The lockdown put in place to fight the novel Coronavirus has also taken a toll on the EV industry that had just started burgeoning with new products coming in. Audi India that was set to be the first luxury carmaker in the country to launch an all-electric product- the Audi e-Tron, is now reconsidering its plans.
Also Read: Coronavirus: Progress Through A Lockdown
₹ 54 – 56 Lakh *
( Expected Price )
Expected Launch : Jul 2020
FIND OUT MORE
The party piece on the Audi e-Tron SUV are the virtual camera rear view mirrors
The Audi e-Tron that was showcased in India last year was expected to go on sale in the country in the second half of this year as Audi was expecting to recover from a de-growth situation to at least attaining flat growth. However, with all dealerships being shut during the lockdown period the German carmaker is not expecting to meet the target. Speaking to carandbike on our Freewheeling Episode 2, Balbir Singh Dhilon, Head- Audi India said, “We have already showcased the car here and have also shown it to a lot of our existing and prospective customers and we’ve received fantastic feedback about it. Now I personally believe that this car will be a great success in India and it’s only a question of time when we’ll bring this car in. So right now we’re doing our study in terms of when does it make sense to bring this car into the country.”
Also Read: Audi e-Tron Revealed In India For The First Time; Launch In Late 2019
Having said that, Dhilon also mentioned that in the long run the e-Tron will definitely go on sale in India but how soon will now depend on the charging infrastructure in the country as the carmaker cannot alone bear the entire cost of charging support. “What is really important to us is the infrastructure availability in the country for charging. Obviously, we as a manufacturer will not be able to do on our own and we are seeing how it is being developed in our country. But at some point of time we’ll bring this car in,” he added.
Also Read: New-Generation Audi A8 L Review
The Mercedes-Benz EQC was also expected to come to India in April this year
Moreover, Dhilon also reaffirmed that the long term strategy of the company doesn’t change and it will continue to focus on Petrol cars followed by electrification which will happen in some time. In fact, not only Audi but in the past other carmakers like Mercedes-Benz has also said that the Indian market is still at a very nascent stage of development as far as electric vehicle infrastructure is concerned and automakers need to wait on some reassurance in this regard to be sure that their customers is not anxious about charging all the time. Even Mercedes-Benz had plans to introduce its EQC all electric vehicle in India in this month which is now expected to be postponed.
For the latest auto news and reviews, follow CarandBike on Twitter, Facebook, and subscribe to our YouTube channel.
DC Design Reimagines Hindustan Ambassador As An Electric Vehicle – CarandBike
One of India’s premier automotive design houses – DC Design – now known as DC2, is known for some of its breathtaking designs. Time and again, the company has showcased some very exciting concepts, while customised vanity vans and…
Is this the most addictive World War 1 strategy game? Register and play Supremacy 1914 now for free!
Supremacy 1914 | Bytro Labs [+16]
American Lottery Known for ₹10,000 Crores Jackpot Coming to India
Check Your Eligibility for Term Insurance. Get Free Quote!
Getting Bored ? Play Rummy Now !
The Cost of New SUVs May Surprise You
SUVs | Search Ads
Dazzling B-Town Divas & Their Swanky Rides – CarandBike
The new B-Town Divas are on the roll. The new-age Bollywood actresses are stylish, charismatic, fierce and independent. They can carry the entire movies alone on their shoulders with a great script and special acting skills. We have already seen this in the movies like Thappad, Pink, Udta Punjab, Hi
2020 Mahindra Bolero BS6 Facelift Spied; Majority Of The Changes Centred Around Its Looks – CarandBike
The Bolero will not be updated just with a BS6 engine, but there will be cosmetic updates as well, majority of which will be centred on its face.
15 Forbidden Destinations You Can Never Visit
Far & Wide