To launch the platform, Maruti has joined hands with ORIX Auto Infrastructure Services India, a subsidiary of ORIX Corporation, Japan.

September 24, 2020 12:36 IST | India Infoline News Service

Maruti Swift

One of the largest passenger vehicle maker, Maruti Suzuki on Thursday announced an easy and flexible route for customers to use a new car without the need of owning it. Maruti launched its vehicle subscription program for individuals – Maruti Suzuki Subscribe in Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram) and Bengaluru.

On the occasion, Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India Limited, said, “The vehicle subscription market is new to India and as such offers huge untapped potential. Globally, the penetration of such leasing programme varies between 5% and 30%. The comprehensive Maruti Suzuki Subscribe initiative offers customers the multiple advantages and peace of mind from botheration of maintenance costs and insurance renewal. The programme is especially focussed to bring convenience to the individual customers.”